How to develop a successful social media marketing strategy in 5 simple steps

Social media marketing refers to use social media networks to sell or endorse a brand, product or service. A social media strategy outlines your social media goals, the strategies you plan used to accomplish them and the metrics you follow to measure your growth. This strategy sum ups everything you plan to do and wish to accomplish on social media. It helps in guiding you and makes you aware of your success or failure. It should list all of your social media accounts along with goals in each media you’re active on. So be specific while planning social media strategy, keep it brief. Don’t make it unachievable or difficult to measure.

In this article, we’ll talk about the five-steps to make a successful social media marketing strategy:

1. Select social media marketing goals that supports business objectives:

The first step is to establish clear objectives and goals. Without goals, you will not be capable of measuring your success and return on investment (ROI). Your each and every goal should have to be specific, measurable, achievable, relevant and timely. Your social media goals should line up with your every marketing objectives. This will make your work more valuable and easier. 

2. Learn everything about your audience:

For a successful social media marketing it is very important to know your followers, and customers as actual people with real requirements and needs. This will help you to know how to target them and interact with them on social media. You should have to get the idea of their age, Location, average income, typical job title or industry, interests, etc.

Social media analytics can also deliver a lot of valued data about who your followers are, where they reside, and how their interaction with your brand on social media is? Such insights can help you to improve your strategy and can target your audience better.

3: Know your competitor:

Your competitors are already actively present o social media, so it is easy to know about their doings. An analysis helps you to know who the competitors are, what kind of activities they are doing well and not so well? You’ll get the idea of your industry, which will guide you establish social media targets of your own. It also helps you noticing different chances. For example: Maybe one of your competitors is leading on Facebook, but has put little energy on Instagram. 

Another way of keeping an eye on your competitors is social listening. Do searches about the competitor’s company name, account, and other related keywords on social media. Know about what they’re sharing and what the feedbacks of other people are. If they use influencer marketing, how much those movements get them?

4.  Do a social media check:

Self-assessment is must to keep notice on your efforts and progress so far. Ask yourself the following questions: What’s works well, and what’s not? Who is engaging with you? What are your most trustworthy partners in marketing? Which platform does your target audience prefer? How are your competitors effecting you? 

Once you get all these important information, you’ll be able to think about ways to progress.

 5. Make your social media content calendar:

Sharing quality content is crucial, but it’s similarly important to have a proper plan, for when you’ll share content to get the great response. You also need to spend time interacting with the audience, and allow to engage as well

Setting your posting schedule is as important as creating a quality content. Social media content calendar lists the times and date at which you will share content on each platform. It includes your day-to-day content posting for social media movements. Also it is an ideal place to strategy all of your social media event, like images, link sharing, user-generated content to blog posts and videos.  Your calendar also guarantees that your posts are spread out properly and published at the accurate times.

As you have read our article on how to develop a successful social media marketing strategy in 5 simple steps. We hope that it was helpful. These were just five steps but there are lots more information regarding this topic. You can visit Icon Advertising and can learn more about developing successful marketing strategy and to get more social media engagement. 

Branding agencies in Dubai

Why should you choose a Dubai based branding agency?

There are a number of reasons for which businessmen tend to choose a branding agency for the promotion of their services and products. We can explaining this by stating the difference between hiring a branding agency and attainment a company logo. If a firm is getting his business started and wants to have an attractive image for the business cards, media profiles, website, it can be either done by spending a small budget from any such place that is providing a variety of these services.

These branding agencies have such process where a client doesn’t even need to talk, instruct and make them get rapid results as these places turn out to be the fittest place at the right price.

Moreover, brands and firms need secure results for which they need to know that the right decisions in terms of the selection of the right place for their branding will result in a greater impact from the very beginning stages of your business. They provide opportunities to help their clients see increase in the brand retention and conversions through their struggle of branding and re-branding as it is said, most of the first impressions depend on the design you present.

Branding strategy:

Majority of these branding agencies have got experience of working with companies which are experts in their fields. They have learnt how colours, fonts and styles are the way they are and how they be used in the best way.  These branding agencies know that even if a decision looks small but how important can it be for the brand’s image. The lessons they learn from their experiences are applied to each new logo or image that they create. This is either done with the help of people within the company and otherwise outside too which helps them to understand what association and impressions have people created for the brand.

Majority of these agencies start a sort of an informational survey related to the brand they are working with. This shortly leads them to determine what people want from the band and what and what can the brand offer them faster and easily.

  

Positioning your brand in industry:

This means setting your brand into the industry, your competitive area and perception of your audience. For this they have a number of ways to get the purpose of advertising done effectively. For example broachers are one out of many ways to let the audience see what new things you are going to introduce to them. 

Developing your brand:

Developing a brand means going through three processes that are research which can be either done through surveys or contacting people directly, well defined communication steps that may otherwise be called processing, and then the ability to design. They may offer you to go through their previous work, which is always good to do before you decide which agency are you going to go for.

Our scale and energy:

We are the well-resourced company that meets the most challenging and the demanding of your requirements. Our rich network of the specialists is ready to work with you and to create value for you.

Top graphic designing agencies in Dubai

Dubai is considered one of the most significant cities which has been a great hub for businessmen for trading. Many leading companies and firms are setting their business up in Dubai and trying their best to flourish their business rapidly. Majority of the companies feel the need of approaching different graphic and branding agencies for their marketing campaigns and promotion of their products and services.There is a great number of devices which can be used to advertise and publicize their services and offers. These may include various smart apps and other social sharing to help them make their objective be fulfilled. But there are still a great number of things which they cannot buy by spending their money. Therefore, they need to hire graphic design agencies to help them get their work done in a better way.

Graphic design agencies in Dubai have such characteristics and qualities to make it happen in a highly creative and effective way. Such as

Effective communication:
One of the best qualities of these top agencies is to communicate their potential client’s ideas, brand image and desired objectives. They also tend to have best communication skills to present, attract and discuss their plans and strategies with you. Their staff is generally well trained to maintain a professional attitude in almost every situation and at the same time are able to clear their perspective with their clients briefly and clearly.

They look beyond the surface of the things:

These companies believe in developing the love of art as they know what it they can’t get far. Their designers look beyond the surface to discover not only the greater picture but even the minor sort of detail as well.

They are passionate:
If you don’t love what you do then you can never turn out to be successful.But if it is done passionately, it gives the most amazing results. The work being handled by them no doubt takes hours and include long editing, strange and exhausting workloads. They have the passion to go through it which makes their work look better in all the expected ways. They are smart to manage various projects and are the masters of managing time and resources.

Problem solving abilities:
Another remarkable trait of people working in these agencies is that they enjoy the problems and take it as great opportunities to learn a lot from their experiences. As designers they think critically and logistically to make the things work.

Reliability:
Clients do not only get attracted to the talents. They actually want someone they can easily rely on. So the staff working in these organization is more reliable and highly skillful to meet the expectations and fulfill the need of their clients. They develop reliability and trust which help them to make a long term working relationship.

Keep growing:
These companies always strive hard to grow and seek novel inspirations. They believe in trying new technology and share their ideas with community and never give up learning.

Large Format Printing Press

If you are starting a new business or working on the idea of bringing sale for your costumers to get the best of your investment or even if your firm has an event and you are planning to promote it in a greater way then utilizing large printing material is one of the most effective ways to deal with it successfully.

Banners:

While thinking about large format banners and the signs boards are the first things to hit our minds. The banners are an amazing way to draw people’s attention to your business activities and services. Even if the costumers don’t come at your doors at the first at once, seeing these banners over and over again can easily inspire them come and contact you.  A large eye catching banner is the best way to call their attention especially to big sales and other special events. These banners are less expensive than any other form of advertising methods like electronic media.

Moreover, the sizes which you will choose for your banners will also affect the sale or the event you are sponsoring and promoting. Small ads or nonprofit programming and planning normally involves smaller sized banners such as fundraising whereas the big deals like a dealership of cars may require a bigger banner for event they may yearly conduct. Large format printing is very handy for advertising purposes. 

Posters: 

 Another large format option for advertisement is creating posters. This tends to be very effective especially when you are promoting and making strategies to flourish your business. These are even more reasonable than banners too and can easily be distributed and posted throughout the city quickly as compared to banners.  They also fulfill the same objective of exposing your brands to the clients and to grab their attention to get the desired outcome of your strategies. They are more likely to act upon your message that you will convey through posters. In addition to branding, these posters can also be designed for large gatherings and concerts.  Once the attention of a target customer is gained through a graphic, they may further impart other important information like time, date and contact etc.

Flyers:

Large format flyers are another great way to promote business activities. These are more like posters but are smaller sized. These flyers are passable and can be used from both sides which make it more useful for marketing.



These can be posted in a crowed area where they can get the attention of the audience and passersby. The designs of these flyers should be catchy enough to hold the attention of people to spare the time to read the information given on them. They provide you an easier way to influence your clients and catch everyone’s eye as it is said bigger in the case of branding is better. 

If you are looking for top quality large format printing press in Dubai then contact Rainbow Printing Industries today.

Advertising Companies in Dubai

Icon Advertising is a Dubai based full service creative agency with many years of experience in the UAE market benefiting businesses in meeting their marketing goals using creative approach. Advertising is the essential part of each and every business whether new or old. If you are not using advertising wisely then you can sooner or later will be out of the business run.  An effective marketing strategy will allow you to target ideal customers. It will create awareness for your content. It will add credibility to your message. With a team of  highly experienced designers and art directors we are rated is the best marketing company in UAE.

Always make sure whether you are advertising online or offline that your copy and imagery reflects the kind of customers you want to work with. This is the most crucial aspect of advertising. Today online advertising is getting popularity rapidly due to its low cost and effectiveness. In online advertising you have full control over your spending. The reason why it has become the favorite advertising medium of most advertisers.

If you are not using advertising to save money then this can be the biggest mistake ever. Today in this competitive environment you should spend on advertising and try new techniques. Facebook, twitter, youtube all today provide great platform to market your business. If you are a start up or an established company looking for more leads then you can start advertising today. Digital Advertising is most beneficial and affordable way of generating leads with both free and paid ways.

Now if you have decided to hire an advertising agency to handle your marketing activities, it is important that you should partner with a company that has expertise you desire and also good fit for your company. If you are looking for advertising agencies in Dubai then you would first evaluate companies in UAE, since it is where your business is based. Icon Advertising is one of the leading marketing companies in Dubai offering both online and offline marketing at affordable cost. For any kind of advertising enquiry contact through the contact form available on ICON website.

Branding Companies in Dubai, Sharjah, Abu Dhabi UAE

We are the leading branding company in Dubai designing brands for businesses that want to build great relationships with the people they care about. We are a creative branding agency builds upon strategic thinking. We partner with our clients to generate customer profiles, define captivating brand stories and make sure that it is consistence everywhere.

Through brainstorming and consultation sessions we define guidelines for your brand. Who you are? Why people care about you and why they need you. We design brand for product, service or event. Each brand perfectly positioned, conveying key values reflecting the real story behind it. We generate creative brand names that are memorable and engaging. If you are looking for reliable and affordable branding agency in Dubai then hire UAE's leading branding agency, ICON Advertising today.

We are also experts in re-branding. There are many reasons companies want to re-brand. Our approach of re-branding is very unique and we strategically plan it and make sure the new brand succeeds in every aspect in the future. Branding is the key to a every business whether new or old. So it it always a great idea to invest in branding.

We create clear and concise brand guidelines documents that ensure all the elements that make your brand unique and special are used correctly. From color scheme, font to tone of voice, we provide our clients excellent branding service from all perspectives.

If you are a new business or old and looking for trusted branding services company then you are at the right place. At ICON Advertising, we offer the best branding services to our valued clients. Get a free quote now

Printing Press in Dubai, UAE

Do you need flyers printing, business cards, leaflet, brochure, books, invoices, magazine etc. printing in Dubai? If your answer is yes then you can find Rainbow Printing Press offering top quality digital, offset and large format printing in very low cost. Since its inception, Rainbow press has been supplying good quality products and services from our Dubai base. We are successful because we provide top quality printing from offset to large format such as menu printing, cheap business card printing, brochure printing, poster printing, booklet prints amongst many other top sellers. We give top priority to customer satisfaction and always try to help as much as we can. We always make sure you get the quality print the reason why we check your artwork for correct size and color format before starting the production.

Rainbow Printing Press is the most reputable print solutions provider in the Gulf. From offset, digital to large format printing you will get all services at very affordable price. Our team is highly experienced and is capable of providing the best services for all your printing needs. Whether you are looking for bulk printing or any other small quantity print we are happy to serve you.

Finding a good printing press in Dubai is not an easy task. The rapid increase in the number of printing companies has made it complicated for businesses to choose the right print shop. Before handover of your printing job make sure you are going to hire the right company. Visit the websites of printing companies, compare their prices, and see the companies past work and customers feedback. Once you are satisfied with the feedbacks then you can proceed further. If you are looking for printing agencies in UAE then hire Rainbow Printing Industries today for great printing services. Get a quote now.